When You Have A Choice, Choose

Choose.

One of the things that makes us uniquely human is that we have the amazing opportunity of choosing something based on reason.

Unlike a deer, we have the ability to forecast what each choice might lead to.

We know that if we do this, then that might happen.

We know that if we choose to work this Saturday night on that startup, then the chances of it succeeding goes up. Just a little, but it goes up.

We know that if we choose to produce those beats in the studio early tomorrow morning, then the likelihood of an artist choosing that track goes up. Slightly, but up it goes.

After all, no rapper can rap over your beat if it doesn't exist.